Table for the exploration of the ‘pain pathway’
This platform was commissioned by the pharmaceutical company Grunenthal-Formenti to support the launch of a new drug. Practix applied its knowledge in HCI to create an interactive table that was not only a source of information but that also stimulated interaction between visitors and the company representative. ...
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Popular science and advertising

salesIn the context of conferences and fairs, suitably designed table technologies can become a powerful tool for publicising scientific or advertising content. Through the use of clear, engaging interfaces, representatives can involve small groups of visitors in an activity of shared discovery of the content in question, stimulating dialogue and exchange of ideas. A suitably collaborative design allows a company to provide its representatives with a particularly effective promotional tool.

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